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New Conservation Roadmap and New Look at the Land Trust of Santa Cruz County
Projects, Updates
by Land Trust Santa Cruz
on March 2, 2023

It was 45 years ago that the Land Trust opened its doors and began its mission to protect and connect Santa Cruz County's wild and open spaces. Santa Cruz local, Ziggy Rendler Bregman, a renowned artist and author, designed our first logo. Ziggy's rendering of gentle, sloped hills and flowing water reflected our community's heartfelt love for the landscapes we were setting out to preserve and steward.

Over the decades, the community we serve has grown and evolved significantly as have the conservation challenges we face. As a result, our approach must evolve too. Land Trust staff reached out to hundreds of stakeholders who shared their concerns on issues we haven’t clearly highlighted in previous strategies—climate change, equitable access to protected open space, deeper connections to the community, and a bold response to the biodiversity crisis.

The result of this year long process is our new Five Year Conservation Roadmap, which will guide our work into our 50th Anniversary in 2028. We call it our Five-to-Fifty Plan and plan to debut this Road Map at our Five-to-50 Launch later this month.

To capture the collaboration and energy behind our new initiatives and projects, we're also launching a new look and feel for the Land Trust. Like our 5-Year Conservation Roadmap, this logo was created collaboratively with members of our larger community to ensure our new logo reflected all aspects of our landscape—from the Santa Cruz Mountains to our bountiful farmland. We are excited to share it with you today and look forward to serving you and our entire local community as YOUR local Land Trust.

We can’t wait to share more about our Roadmap, the local groups we're partnering with to make it happen, and some of the BIG projects we'll be tackling across the county at our launch on Saturday, March 18th, at Bargetto Winery! Joining us to talk about these new initiatives and projects will be some of our key partners, FoodWhat?! Watsonville Wetlands Watch, Friends of County Parks, and Caltrans.

You can register for this event (and more!) by visiting www.landtrustsantacruz.org/events